"A visual identity that embodies leadership, vision, and global influence."
That was our heart when working on this project.
Project: Person of Influence (POI) Logo
Client: POI Namibia
Client: POI Namibia
Overview:
The Person of Influence (POI) brand embodies empowerment, leadership, and impact — qualities we aimed to capture in the logo design. The concept centred on portraying a person whose influence extends beyond local boundaries to a global scale.
The Person of Influence (POI) brand embodies empowerment, leadership, and impact — qualities we aimed to capture in the logo design. The concept centred on portraying a person whose influence extends beyond local boundaries to a global scale.
Concept & Symbolism:
The logo features an abstract human figure standing at the peak of a mountain — a powerful metaphor for elevation, vision, and the ability to inspire others from a place of purpose. This visual identity reflects the organisation’s mission to encourage individuals to rise to their full potential and lead with influence.
The logo features an abstract human figure standing at the peak of a mountain — a powerful metaphor for elevation, vision, and the ability to inspire others from a place of purpose. This visual identity reflects the organisation’s mission to encourage individuals to rise to their full potential and lead with influence.
Design Direction:
The client requested a colour palette that conveys strength, clarity, and inspiration, aligning with POI’s uplifting and faith-driven message.
The client requested a colour palette that conveys strength, clarity, and inspiration, aligning with POI’s uplifting and faith-driven message.
This logo forms part of our ongoing creative collaboration with POI, for whom we’ve also developed visual campaigns, event materials, and advertising content for their annual conference held in Windhoek, Namibia.
We had three different creative option and of course, the client has connected with the third option as shown below.
Follow @poi_conf on Instagram to learn more about their mission and ongoing initiatives.
